A lot depends on the amount of light in the room. As I have been led to understand, an ideal situation for reading these tests are in a full sunlight situation with the sun shining on the front of the tube and the white background pressed against the back of the tube. Since most of us do not have full sunlight at our beck and call, we have to compromise a bit. Use the best full light you have. If you have less that ideal light, it has been suggested that you pull the tube away from the card by a bit to allow light to enter the tube from all sides. Bymoving the tube back and forth, in and out, you can come to a compromise as to the reading.
Keep in mind that these tests only give an approximation of the ppm of various inclusions. That is why they give a range for each level - it is somewhere within that range, but cannot be quantified any more exactly than the human eye can see.
An approximation is usually good enough to give you an idea where your water parameters are.