It really depends on what you want the charcoal to do for you.
Activated charcoal has a limited usefulness, for it has only a limited space to bind chemicals and nasties. After a time, it is "filled" and no longer useful. The small amount (1 tablesppon approx.) that you see in the pre-filled filter cartridges of the smaller filters (Penguin 150, 200 etc.) or the larger amounts of 2-6 T in the larger filters are calculated to last approximately 2 weeks. I generally do not use carbon in my filters under normal circumstances. It fills up so fast and ceases to do any good.
If you are using carbon to bind and remove medications, I read somewhere that it is suggested that you use approximately 1 Tablespoon per 10 gallons of tank water. This would need to be removed or changed after 24 hours.