As Phreno mentioned, ammonia, nitrItes and nitrAtes are different than pH, KH and GH. For a good description of what happens when your tank is cycling, read this page:
Cycling tanks.
For a good description of what pH, KH and GH are and how they are related, read this page:
pH/KH linkI hope this helps you some, if you have any questions, don't hesitate to start a post in the water chemistry forum.